The mountain landscapes surrounding Tirich Mir are home to a distinctive range of botanical resources shaped by altitude, climate and local ecology.

CHIRANIC is an independent botanical brand based in Chitral, Pakistan, focused on bringing selected regional botanicals to individuals, specialist brands and businesses interested in plant-based ingredients.

Our sourcing draws on the botanical resources of the Tirich Mir region and surrounding areas. Each material has its own geographic context, botanical identity and characteristics.

A Distinctive Mountain Region

Tirich Mir, the highest peak of the Hindu Kush, gives its name and identity to one of the most distinctive mountain landscapes of northern Pakistan.

Across this wider mountain environment, variations in elevation, terrain and climate support diverse plant life. Wild berries, seeds, leaves and other plant materials form part of the region’s botanical landscape and traditional knowledge.

For CHIRANIC, this regional context is central to how we present our botanicals. We look beyond a product’s name to consider the plant, the part used and the region associated with its origin.

Our Approach to Sourcing

We approach botanical sourcing with attention to three important considerations:

Botanical identity

Understanding the botanical identity of a material is fundamental to responsible sourcing. We use common and scientific names for our products where identified, alongside practical recognition of the plant material.

Regional origin

We communicate the regional sourcing context of our botanicals as accurately as available information allows. The specific collection area, location and harvest details may vary between materials.

Material selection and handling

Selected materials undergo practical inspection and sorting to remove visibly unsuitable portions. Drying and dry storage form part of our handling approach, with practices adapted to the material.

These considerations guide how we select, handle and present the botanicals in our catalogue.

Botanicals from Our Region

Our catalogue brings together selected berries, seeds and leaves associated with the mountain regions of Chitral and the wider Hindu Kush.

These include:

• Sea Buckthorn Berry — Hippophae rhamnoides

• Wild Hawthorn Berry — Crataegus species

• Black Cumin — Bunium persicum

• Sea Buckthorn Leaf — Hippophae rhamnoides

• Wild Blue Barberry (Kasmal) — Berberis lycium

Botanical names are provided to help identify the materials. Where species-level identification requires further confirmation, we avoid implying a level of certainty beyond the available identification.

Beyond the Region: A Considered Sourcing Approach

Our regional identity provides the foundation for CHIRANIC, while our sourcing perspective remains attentive to the diversity of botanical materials and their individual origins.

We aim to communicate clearly about the materials we offer, the plant parts represented and the regional information available for each product.

For specialist ingredient buyers and businesses, enquiries about botanical identity, available quantities, product form and sourcing information can be discussed individually.

Explore Our Botanicals

Discover the botanicals currently featured in the CHIRANIC catalogue, or contact us for product information and business enquiries.

Explore the Botanical Catalogue

Business & Ingredient Enquiries